Griffin becomes Effective Measure’s global CTO
AUSTRALIA — Effective Measure has appointed John Griffin as global chief technology officer (CTO). Griffin joins the media planning and audience profiling provider from SiteCensus, Nielsen, where he...
View ArticleEffective Measure Hires Nielsen’s Former CTO
In Melbourne, Australia, digital audience specialist Effective Measure has hired Nielsen’s former CTO John Griffin as Global Chief Technology Officer, responsible for leading the firm’s software...
View ArticleEffective Measure adds data service for ecommerce sites
AUSTRALIA — Online measurement firm Effective Measure has rolled out a new service, called SHOP, to provide audience data to ecommerce retailers. The company claims to have “consolidated control over …...
View ArticleEffective Measure enters Oman with new strategic digital publishing alliances
The post Effective Measure enters Oman with new strategic digital publishing alliances appeared first on Effective Measure.
View ArticleFast 500 companies: Only 1 from Malaysia, 3 from Singapore
DELOITTE Touche Tohmatsu Limited (DTTL) has released its 2013 Deloitte Technology Fast 500 Asia Pacific ranking of the 500 fastest-growing technology, media and telecommunications companies, which saw...
View ArticleEffective Measure brings in global measurement scientist
Australian-founded media planning and audience profiling solutions provider Effective Measure has expanded its executive data and research team with the appointment of Taylan Akay as its new Global...
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